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Dealer Focus | Integrated Riding, Singapore

Thiam Sing

Integrated Riding (IR) has been around for almost 8 years. Beside having a retail store in Singapore showcasing the brand we represent, we have a distribution network for bikes and accessories around South East Asia countries, namely Malaysia, Indonesia, Brunei, Philippines and Thailand.

Cycling is very “young" sport here. So we hope through IR, we can to bring knowledge and experience into the sport through various channels. We have a racing team of 22 riders of different nationality but mostly from countries with better cycling culture and history. Through this Road and Tri racing teams, it gives local athletes a chance to interact and benefit from the more experience riders from other countries in the area of this sport. 

We also regularly invite experts to talk about training, injury prevention, nutrition and recovery for our customers. 

As for myself, I used to work for a big public listed company in Singapore and was the Managing Director for their South China Business unit until I decided to quit and return home to my family 8 years ago and started this business. I rode a BMX at very young age and my first MTB is a Muddy Fox and confidently it is also from UK. I like to ride a bike, any bikes but i don’t like big names. I run the business with simplicity in process and with honestly and fairness because i believe if i do what it right and fair, the business will be well.


Facebook | @integratedriding